November 28, 2025

AI Transformation: What Hides Under the Iceberg?

How organizations are waking up to a deeper layer of transformation driven not by tools but by skills, capability, and confidence.
Daan van Rossum
By
Daan van Rossum
Founder & CEO

​AI Transformation: What Hides Under the Iceberg?

Presented by

I spent the week immersed in new research on the Iceberg Index, which models 151 million U.S. workers, 923 occupations, and 32,000 skills using the Frontier supercomputer. It reveals something that resets how you think about AI in organizations.

The disruption most people are watching in engineering and tech jobs? It covers just 2.2% of the total wage value, about 211 billion dollars. The real transformation is much larger and sits beneath the surface. 11.7% of tasks across finance, HR, operations, legal, logistics, and professional services already fall within technical AI capability. That is nearly 1.2 trillion dollars in wage value.

This is the shift organizations are not prepared for.
AI is not only a technology shift. It is a skills shift, a confidence shift, and a leadership shift.

Here are the forces that define how organizations truly become AI-ready.

1. Real AI Transformation Begins With a Skills X-Ray

Most companies still begin their AI journey by choosing tools. The Iceberg Index shows why this approach is too shallow.

Researchers mapped AI capability across 13,000 enterprise tools and compared them to task-level skills across the entire labor market. Skills like document processing, compliance checks, administrative coordination, and routine analysis show deep overlap with AI capability. These sit inside millions of roles, not just tech teams.

Even geography reveals surprises. South Dakota, North Carolina, and Utah show higher cognitive-automation exposure than California because financial, administrative, and coordination work is everywhere.

A skills X-ray gives leaders what they are missing.
People understand which parts of their job may change.
Leaders see capability gaps before they become performance gaps.
Training becomes targeted instead of generic.
AI stops being an abstract future and becomes a real present.

And this is where the McKinsey data on People–Agent–Robot partnerships adds crucial context. Insert this as a quote block inside the key point:

“Machines now handle routine tasks while people frame problems, guide AI agents, interpret outputs, and make decisions. Today’s technology could theoretically automate 57% of U.S. work hours, but adoption will take time.

McKinsey’s skill analysis spans 800 occupations, 2,000 detailed work activities, and 34,000 skills. After filtering, they identified 7,000 core skills, mapped into 3.4 million skill–task combinations. Nearly 1/3 of occupations will see more than 10% of their skills highly changed by 2030.”

This is the partnership emerging across the economy.
People structure the work. Agents and robots execute and accelerate it.

2. The Hidden Shift Is Larger, Faster, and More Distributed Than Expected

The largest and fastest AI shift is happening in white-collar work, not software engineering.

The hidden layer is 11.7% exposure versus the visible 2.2%.
The automatable mass of tasks is five times larger beneath the surface.

Even industrial states show unexpected patterns.
Tennessee sits at 11.6% exposure.
Ohio sits at 11.8%.
Michigan follows closely behind.

Researchers call this automation surprise.
Organizations expect robotics.
They get cognitive automation first.

Traditional indicators offer no help. GDP, income, or education explain less than 5% of the variation. In some states, the correlation even turns negative. Delaware shows higher exposure than California because its economy is concentrated in finance and corporate administration.

Preparing only your tech teams is preparing for the last war.

3. The Next Era of Leadership Is Advisory, Product Driven, and Skills First

As AI absorbs predictable tasks, managers shift into the roles they were meant to play. Less about process control.
More about sensemaking, coaching, decision quality, and workflow design.

The Iceberg model aligns with what high-performing leaders already feel. AI removes repetition. What remains is judgment, creativity, coordination, and care.

Leaders become:

  • Advisors, raising the quality of team decisions
  • Product owners, shaping workflows and experiences
  • People scientists, using data to guide performance
  • Coaches, helping teams build capability

None of this requires them to be technologists.
It requires them to be AI fluent, using AI daily so the conversations inside their teams become sharper and faster.

When leaders engage, organizations accelerate.
Better habits. Better ownership. Better ways of working.

The Bottom Line: How Organizations Become AI Ready

Across every company we work with, the same behaviors separate those who thrive.

  1. Learn Out Loud: Leaders model learning, so experimentation becomes safe.
  2. Start With a Skills X-Ray: Replace guesswork with clarity about exposure and opportunity.
  3. Build Role-Based Learning Journeys: Training becomes the engine of capability, moving people from awareness to practice to mastery.
  4. Use Simple Governance for AI Use Cases: A clear scoring system keeps teams focused on meaningful wins.
  5. Build a Distributed Network of AI Champions: Change sticks faster when leadership is shared, not centralized.

If your organization wants to move from scattered experiments to real transformation, our Enterprise AI Enablement program is built for exactly this moment. Through mobile-first, in workflow lessons, every employee learns to work confidently with your approved AI platforms and produce real outputs tied to their daily tasks. Teams follow role-specific tracks so Sales, HR, Operations, and Marketing each build fluency in the tools that matter to them most. Leaders get visibility, consistency, and a rollout plan that scales across the entire workforce. By the end, organizations leave with a capable, AI-fluent team and working assistants already embedded into daily work.

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AI in Organizations Roundup 🗞️

I track how AI is reshaping organizations, bringing you the news and updates that matter most for scaling AI successfully.  

This week:

OLDER WORKERS AND AI

Charter: Why Experience Wins in AI

  • Misconceptions: Katherine Von Jan, Jordan Taylor, Edna Kane-Williams, and Anna Tavis reject the idea that older workers struggle with AI, emphasizing their business judgment, pattern recognition, and context, which make them stronger prompt engineers than younger digital natives.
  • Role Redesign: Redesigning tasks, not jobs, using AI to automate novice work while elevating experienced employees as validators, system architects, and keepers of institutional knowledge in diverse, multigenerational teams.
  • Confidence Building: Psychological safety, practical training, two-way mentoring, and validation of expertise as the keys to helping older workers build AI confidence, not just skills.
🚀 Prompt: Invite experienced employees into AI adoption by giving them visible opportunities to validate outputs, mentor peers, and apply their judgment in real workflows, reinforcing that their expertise is essential in an AI-powered workplace.

TWO-SPEED ENTERPRISE

Two-Speed AI Adoption Arrives

  • Automation Threshold: In high-automation enterprises, 25% have already adopted agentic AI and another 25% plan to within a year, while medium- and low-automation firms remain at 0% adoption.
  • Vendor Reliance: Over 90% of product leaders now depend on external vendors or consultants to implement agentic systems, underscoring the complexity of autonomy.•
  • Two-Speed Split: Highly automated companies accelerate innovation with autonomous agents, while lower-automation firms stall due to readiness and risk barriers — widening the competitive gap.
🚀 Prompt: Choose one workflow where autonomy can remove friction and build automation maturity now to avoid falling further behind.

AI PERCEPTION GAP

HireVeda - Strategic Hiring Solutions

Leaders Think Employees Love AI

  • Massive Disconnect: 76% of executives think employees are enthusiastic about AI, but only 31% of individual contributors agree, with 33% reporting more negative than positive emotions.
  • Employee Centric Power: Companies high in employee centricity are 7× more likely to be AI mature, with workers 92% more likely to feel informed and 81% more likely to feel heard.
  • Adoption Drivers: Employee-centric firms see employees 57% more likely to rate AI adoption as faster, and 83% use AI to support skill development and decision making compared to 49% of low centricity firms.
🚀 Prompt: Ask one frontline team what emotions AI brings up for them and use the answers to shape your next communication so people feel seen before they’re asked to change.

💨 Quick Read:

  • OpenAI Shopping Research: ChatGPT now includes a built-in shopping assistant that asks clarifying questions, scans trusted sources, compares options, and delivers personalized buyer guides.
  • White House Genesis Mission: The U.S. launched a Manhattan-Project-scale initiative combining federal data, supercomputers, foundation models, and AI agents to accelerate breakthroughs in biotech, energy, quantum, and semiconductors.
  • China’s Robot Revolution: China deployed 295,000 robots last year (9× the U.S.) and now runs AI-directed dark factories and automated ports like Tianjin, where planning time dropped from 24 hours to 10 minutes.
  • Claude Opus 4.5: Anthropic released its new flagship, leading all frontier models in coding, agents, and long-running workflows, topping SWE-bench Verified and shipping major upgrades across Claude Code, Chrome, Excel, and desktop apps.
  • Google Nano Banana Pro Review: Google’s Gemini 3 Pro–powered Nano Banana Pro is being praised as a new visual standard, with 4K images, precise edits, legible text, and consistent characters. Reviews highlight its ability to generate infographics in seconds, blend 14 images, and integrate across Google Ads, Workspace, Adobe, and the Vertex API—while noting occasional labeling mistakes and distorted hands.

Exclusive for PRO Members: Fireside Chat with Maris Krieger, Senior L&D Director, Hearst

As executives, we don’t need AI cheerleading; we need a playbook for winning over everyone in our organizations.

In this Fireside Chat hosted by Phil Kirschner (Workplace & Future of Work expert), Maris Krieger shares how Hearst moved from open resistance (newsrooms literally unmuting to vent) to measurable uptake, without hollow hype.

What you’ll take away (and use immediately)

  • How to sell “one more skill” instead of AI revolutions: Reframe AI as a practical skill that boosts employability and agency to reduce defensiveness and open people up to learning.
  • How to treat AI programs as innovation projects, not standard L&D: Move fast, iterate, and let real user feedback shape the program instead of waiting for perfect clarity.
  • Why you need to pair CEO air cover with local ownership and champions: Executive support sets direction, but distributed ownership drives real, trusted adoption across teams.

The session takes place on 📍 December 10th at 8 AM PT/12 PM ET/4 PM GMT/5 PM CET.

Members, the invite is on your calendar.

Want to reach 30,000+ business leaders applying AI in their work, teams, and organizations?​
Advertise with us​​.