The Executive Membership Where Business Leaders Master AI for Real Impact.










Lead with AI PRO is the only AI Operating System for leadership.
With a real-time community, bi-weekly live Masterclasses, and 100+ on-demand lessons & playbooks, you'll lead adoption across your work, team, and organization, and never fall behind.
A peer community that moves as fast as AI does
Our Executive Community is where global leaders share real-time insights, raise and answer questions, and solve real challenges together.
Over 10 role-specific sub-communities are where you get specific on the tools and workflows that help you get the most out of AI, from HR to Marketing.
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Bi-weekly Masterclasses that give you an edge
Learning AI is easy. Staying ahead is not.
Our Masterclasses are designed to give you the hard skills and the adaptive mindsets required to thrive in a rapidly transforming world.
You learn how to use AI tools with confidence, integrate them into daily leadership, guide enterprise-wide adoption, and grow personally and professionally in a fast-changing world.
Over 100 on-demand lessons & playbooks
From five-step builds to deep-dive expert sessions, plus the 29-lesson ChatGPT in 7 Days course ($99 value), searchable by use case so you ship in hours, not weeks.
Updated weekly so you implement fast and stay current.

Upcoming Masterclasses
Even if you've mastered today, you're behind tomorrow. Our Masterclasses keep you ahead, no matter how fast AI moves, in four key categories:
Leading Organizational Transformation
As executives, we don’t need AI cheerleading; we need a playbook for winning over everyone in our organizations.
In this Fireside Chat, Maris Krieger shares how Hearst moved from open resistance (newsrooms literally unmuting to vent) to measurable uptake, without hollow hype.
Tools & Techniques
Ever wanted to try Claude Code or explore vibe-coding? This session is for you.
Hosted by Helen Lee Kupp, founder of Women Defining AI, this hands-on workshop is for non-technical leaders who are curious about Claude Code and want to understand how it can be used to think and build systems in powerful new ways.
Future Fluency & Executive Growth
With a deep focus on the future of work, identity, and how we thrive amid change, Tracy will share practical, research-backed perspectives on what it means to be human as AI transforms the way we live and work.
As AI reshapes how we live and work, questions of identity - who we are, how we contribute, and how we thrive - become more urgent than ever. Dr. Tracy Brower’s Masterclass will provide global insights into identity in the age of AI, and Anish Padinjaroote will bring the conversation closer to home for leaders in the APAC context.
Rob Baker, best-selling author and founder of Tailored Thinking, will lead our next Masterclass: AI + Job Crafting for Executives.
In an age where AI is taking more of the toil work off our plates, the question for executives becomes: how do we design our own jobs to focus on what matters most?
Augmenting Executives
Advertising has always been defined by its “Holy Shit” moments: print, television, computers, the internet, and social media. And now, AI. But how will it reshape the creative process and the industry itself?
Join our Masterclass with Rebecca Hinds, Ph.D., one of the leading experts on organizational behavior and the future of work. Discover how AI can improve meeting design, where it helps or harms, how to introduce it without resistance, and when to use (or avoid) digital twins in meetings.
The Smartest Investment in Your AI Future
Unlock premium content, expert support, and a high-caliber network
—built for leaders who act.
Not sure yet? Try it risk-free.
Cancel anytime, no questions asked.
Meet Daan, AI Coach to Business Leaders.
Featured by CNBC, Business Insider, and Forbes as an AI expert, Daan van Rossum, a LinkedIn Top Voice 2024, is ready to transfer his expertise to you.
Daan has coached over 350 business leaders and enthusiastically transfers his first-hand knowledge to you.

CASE STUDY
How This Executive Cut His Workload by 50% While Boosting Joy with AI
Henrik, a high-achieving executive, was once caught in the relentless corporate grind—traveling to 16 countries a year, chasing meetings, and racking up frequent flyer miles. The global pandemic brought a stark realization: time is a finite resource, and traditional success markers like air miles and packed schedules no longer aligned with his new priorities.
After upgrading to Lead with AI PRO, Henrik built his own AI team to handle routine tasks, freeing up time for strategic, creative work. This shift allowed him to maintain high productivity without the grind of constant travel.
- 50% Reduction in Workload: AI took over repetitive tasks, enabling Henrik to focus on impactful decisions.
- Enhanced Work-Life Balance: More time with family, including afternoon school pick-ups and trips to the Alps.
- Health and Sustainability Gains: Henrik lost 10kg, doubled his daily steps, and traded a car for a more sustainable lifestyle.
AI empowered Henrik to redefine success—not by miles traveled but by time well spent. He’s living proof that AI isn't just about automation; it's about reclaiming what matters most.
"I’ve shifted to what really counts—flexibility, creativity, and life."
Join Lead with AI PRO to connect with leaders like Henrik who are already leading the way.
Frequently Asked Questions
Senior leaders, founders, HR heads, marketers, and decision-makers who want to confidently lead with AI—without needing to be technical. If you’re building strategy, driving growth, or leading a team, this is for you.
Both plans unlock full access, while the Yearly plan gives you 2 months FREE
Yes. The Monthly plan is cancel-anytime. You can manage your subscription at any time, no questions asked.
Yes — we offer a 14-day free trial. Explore everything. Attend sessions. Access the library. Cancel anytime before the trial ends if it’s not right for you (but we think it will be).
No problem. All sessions are recorded and added to the library, so you can watch on your schedule.