Fireside Chat with Maris Krieger, Senior L&D Director, Hearst
As executives, we don’t need AI cheerleading; we need a playbook for winning over everyone in our organizations.
In this Fireside Chat, Maris Krieger shares how Hearst moved from open resistance (newsrooms literally unmuting to vent) to measurable uptake, without hollow hype.
As executives, we don’t need AI cheerleading; we need a playbook for winning over everyone in our organizations.
In this Fireside Chat, Maris Krieger shares how Hearst moved from open resistance (newsrooms literally unmuting to vent) to measurable uptake, without hollow hype.
What you’ll take away (and use immediately)
- Narrative that disarms resistance: How reframing AI as “a skill in your toolbox” (not a threat or silver bullet) calmed skeptical functions and opened the door to practice.
- Top-down + bottom-up mechanics: The “AI sandwich”, executive mandate and momentum from the CTO/Chief AI Officer, paired with a Generative AI Champions program embedded in each business.
- Guardrails that build trust: Where humans stay human (writing and IP in news), where AI augments (research, pitches, data slicing/repurposing), and how to let businesses set fit-for-purpose guidelines.