November 21, 2025

ServiceNow: What AI Ready Leadership Looks Like

Inside ServiceNow’s shift to AI native work, where HR drives capability, adoption, and the next era of people-centered transformation.
Daan van Rossum
By
Daan van Rossum
Founder & CEO, FlexOS

Presented by

I listened to a powerful conversation this week between Josh Bersin and Jacqui Canney, ServiceNow’s Chief People and AI Enablement Officer. It is one of those interviews that instantly resets how you think about AI, HR, and the future of work.

Jacqui has shaped people strategy at Accenture, Walmart, and WPP, and now leads both People and AI Enablement inside one of the fastest-moving enterprise software companies in the world. Her clarity is refreshing. Her practicality is exactly what this moment needs.

What stood out is how deeply human her approach is.

While many see AI as a technology shift, Jacqui sees a capability shift. A confidence shift. A leadership shift. AI is changing how people grow, lead, and work together, and her team’s job is to help employees feel ready to shape what comes next.

With 28,000 internal employees and more than three million learners through ServiceNow University, they are operating at a scale that demands both discipline and imagination.

Here are the forces shaping the way ServiceNow is becoming AI native.

1. AI Transformation Starts With A Workforce X-Ray

Many companies begin their AI journey by picking tools. ServiceNow began by understanding their people.

Jacqui’s team mapped every role inside the company and assessed how AI would reshape each job. They evaluated AI readiness across the workforce, built personalized learning paths, and invited the board to join the same journey.

Even the board took the same AI capability assessment, which sent a powerful message that learning is everyone’s job, not a mandate passed down.

This created alignment. People understood where they were starting. Leaders had a clear view of capability gaps. AI stopped feeling abstract.

Training then shifted from shared vocabulary sessions to daily use, then to building with AI, and eventually to preparing managers to lead through change.

ServiceNow organizes this growth through four simple pillars: working with AI every day, building with AI using their own tools, selling AI confidently to customers, and helping managers lead boldly through change.

Jacqui made a point that resonated with me: leadership has never been this complex, and managers need support to grow at the same pace as the technology.

This is how ServiceNow builds momentum. By starting with clarity, not tools. By building confidence through practice. And by treating learning as a shared experience, not a one-time training.

ServiceNow University now serves employees, customers, and partners, creating a shared learning ecosystem that moves far beyond traditional corporate training.

2. HR Becomes AI Native By Solving Real Use Cases

Every HR leader I talk to is wrestling with the same question. What does HR look like when AI becomes part of everyday work? ServiceNow offers a practical answer. You look for friction, and you solve it.

Jacqui’s team collected more than 1,000 AI use cases from across the HR function. They built a scoring system, narrowed the list to 27 high-impact opportunities, and created an AI control tower to track progress across the organization. This mattered because AI does not follow HR’s org chart. It touches everything.

The results are impressive.Survey insights became sharper and more actionable.Growth conversations became richer, supported by data-driven prompts.A sales commission process that once took days now takes 8 seconds.

One of the clearest wins came from the People Operations team, which doubled its output from a 1/400 ratio to 1/850 simply by using the platform more deeply.

They also automated close to 90% of routine HR questions, which freed the team to focus almost entirely on the complex cases that require real judgment.

These are not experiments. They are operational improvements woven into daily work.

The takeaway is simple. HR does not need to wait for AI transformation. HR can lead it.

3. HR’s Next Era Is Advisory, Product Driven, And Interconnected

As AI takes on repetitive work, HR finally steps into the kind of strategic role it was always meant to play.

Jacqui sees HR evolving into something that looks more like a product team.HR business partners act as trusted advisors.People scientists deliver insights that shape better decisions.Product managers own end-to-end employee experiences and improve them continuously.

This connects closely to a conversation my teammate had recently with Volker Jacobs, who has been making the case for HR as a product discipline.

His research shows that when HR treats its services like products, adoption improves, friction drops, and outcomes become more predictable. Listening to Jacqui, it is clear that this shift is happening inside ServiceNow today.

And she emphasized a crucial point. Leaders do not need to be technologists to move their organizations forward. They simply need to work with AI directly to raise the quality of conversations inside their teams. When leaders engage, the organization accelerates.

This is what it means to become AI native.Better habits. Better ownership. Better ways of working.

The Bottom Line: How To Build An AI Native Organization

Across every company we work with, the same behaviors stand out.

  1. Learn In Public: Leaders who show their learning create safety for everyone else to explore.
  2. Start With A Workforce X-Ray: Understand roles, skills, and gaps before choosing tools.
  3. Build Role-Based Learning Journeys: Training becomes a progression from awareness to practice to leadership.
  4. Use Clear Governance For AI Use Cases: A simple scoring system keeps teams focused on real value.
  5. Build A Network Of AI Champions: Distributed leadership accelerates adoption and makes the change feel shared.

If your HR team wants to lead this shift, our Build Your AI-Ready HR Strategy in 4 Weeks cohort is designed for exactly this moment. Over four weeks, HR leaders learn how to identify high-value AI opportunities, drive adoption with trust, and design a rollout plan that fits their culture. By the end, they leave with a practical roadmap and a real project ready to scale.

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AI in Organizations Roundup 🗞️

I track how AI is reshaping organizations, bringing you the news and updates that matter most for scaling AI successfully.  

This week:

AI ROI DISCONNECT

​The Trap Stalling Enterprise AI​

  • Shallow Adoption: ​McKinsey’s 2025​ report shows 88% of companies use AI but over 80% see no EBIT impact because most efforts remain pilots, concentrated in a few functions, and rarely tied to redesigned workflows or tracked with GenAI KPIs.
  • Bottom-Up Trap, Top-Down Fantasy: Siloed experiments burn out early adopters, while leadership visions ignore frontline barriers, causing misalignment, cultural resistance, and stalled transformation as rhetoric outpaces capability building.
  • Path to ROI: Johnson & Johnson showed impact by launching 900 experiments, then narrowing to the 10–15% delivering 80% of measurable value, devolving governance to business units, and scaling AI from isolated projects into AI-powered processes supported by both hard and soft performance metrics.
🚀 Prompt: Bring one team into the room and redesign a single workflow with them, using AI to remove friction in ways that genuinely support how their work gets done

AI LITERACY TRANSFORMED

A marketing professional smoothly navigating their workflow with the help of AI and automation tools. The tone is solution oriented and empowering.

​Inside the Rise of Everyday Tech Workers​

  • AI Literacy Shift: Salesforce leaders note that AI literacy now means the ability to apply AI in daily work, not just understand machine learning concepts, expanding expectations across product, marketing, HR, and business roles.
  • Work Redefinition: Autonomous AI is driving a full organizational redesign, with hybrid strengths like curiosity, context-setting, communication, and judgment becoming as essential as technical familiarity.
  • Role Evolution: IBM highlights that AI skills are becoming foundational in traditional jobs, pushing HR to rethink how work is designed, which tasks remain human-led, and where psychological safety is needed as workflows shift.
🚀 Prompt: Model AI use visibly in your own workflow to signal that practical, everyday application of AI is expected and supported across roles.

AI-AUGMENTED INTERVIEWING

​How AI Is Rewriting the Job Interview​

  • AI-Assisted Candidates: Recruiters report polished answers, delays and drifting eyes as signs of live AI prompting, yet policing screens signals distrust and undermines the candidate experience.
  • Human Skills Signal: Experts emphasize assessing social cue reading, critical reasoning and question quality through ambiguous scenarios, conversational pivots and real-time problem solving that AI struggles to imitate.
  • Adaptive Evaluation: Techniques like unexpected shifts, screen-share walkthroughs and group interviews reveal collaboration, composure and thought process, exposing whether candidates can operate beyond scripted AI outputs.
🚀 Prompt: Guide interviews toward real-time thinking by introducing small, unscripted pivots that invite candidates to respond with their own judgment rather than rely on polished AI phrasing.

💨 Quick Read:

  • Nvidia Blows Past Bubble Fears:​ Q3 revenue hit $57.01B with $51.2B from data centers, Blackwell chips and cloud GPUs remain sold out, and a $65B dollar forecast lifted shares 5%, supported by heavy demand from Amazon, Alphabet, and Meta and deep ties across OpenAI, CoreWeave, AMD, Microsoft, and Oracle.
  • OpenAI Turns ChatGPT Social:​ ChatGPT now supports group chats, shifting it from a single-user assistant to a collaborative tool, arriving just after GPT-5.1 and building on the social momentum of Sora, OpenAI’s TikTok-style AI video app.
  • Glassdoor Flags a Fractured 2026:​ Forever layoffs now make up 51% of cuts, leadership complaints jumped as high as 149%, and tensions rise in management, media, and tech as layoffs, RTO pressure, and AI adoption collide.
  • Agile Robots Enters the Humanoid Race: Backed by 20,000+ automation deployments, Agile Robots unveiled Agile ONE, a humanoid built to work beside humans on factory floors with dexterous hands, intuitive interaction, and an industrial-trained AI stack, moving to full production in Bavaria in early 2026 and designed to integrate tightly with the company’s existing robotic arms, AMR,s and AGVs.

Exclusive for PRO Members: AI + Job Crafting for Executives

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  • Boost adaptability: Build job-crafting as a personal meta-skill so you stay ahead as AI reshapes leadership roles.
  • Design for purpose: Ensure your work connects to what drives you, rather than letting automation dilute meaning.
  • Walk away with a plan: Through guided exercises, you’ll map small, tangible changes that you can immediately implement to reshape your day-to-day.

The session takes place on November 26th at 9AM GMT / 10AM CET / 3PM SGT / 5PM ACT.

Members, the invite is on your calendar.

Not a member yet and want to join this exclusive Masterclass?

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Want to reach 30,000+ business leaders applying AI in their work, teams, and organizations?​
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