Companies are celebrating AI usage while quietly paying a downstream rework tax. The fix isn’t “more AI,” it’s better system design.
Last week, a viral HBR article inspired by BetterUp and Stanford's Media Lab research made the rounds in our executive community.
According to the research, businesses are slowing down due to Workslop: AI-generated business content that looks polished but moves nothing forward, and shifts effort to the receiver.
And the costs are real, say the researchers:
- 40% of U.S. desk workers received workslop last month.
- It takes about 2 hours to resolve each incident.
- That adds up to $186 per employee per month in hidden cost.
- For a 10,000-person company, that’s $8.9M per year in lost productivity.

And even though vendors are pushing a narrative of ‘vibe working,’ like in Microsoft’s latest Copilot commercial as shared by Boot Camp graduate Sacha Connor:
This “workslop” presents a 'rework tax' that slows down the organization.
Beyond just losing time, we're also losing trust. After receiving workslop, colleagues are rated less on key traits:
- Creativity: up to 54% saw the sender as less creative
- Trustworthiness: 42% saw the sender as less trustworthy
- Intelligence: 37% saw the sender as less intelligent
Capability and Reliability show similar declines, and 32% are less willing to work with the sender again.
Now, let's first acknowledge that while there may be truth to these numbers, this is, first and foremost, content marketing for BetterUp.
But that's not to say that the phenomenon doesn't exist.
It just happens to be something people have been doing long before AI, and will continue to do so long after. As BCG partner Debbie Lovich wrote:
“GenAI isn’t the problem - it’s how we’re asking people to use it.”
And, Brice Challamel, Moderna's Head of AI, noted:
"There is a special place in purgatory for people who burden their colleagues with useless emails and empty lingo documents. And I've seen those around for more than 3 decades now..."
Even the Microsoft commercial above has an eerily similar predecessor from 1990:
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