I have spent the last month in front of rooms I would not have access to five years ago.
Conference stages. Executive briefings. Board sessions. The audiences vary, including technology, logistics, manufacturing, and financial services, but the questions do not.
These are not the questions you see in vendor decks or industry reports. These are the questions leaders ask when the slide deck ends and the room empties. The ones that reveal what is actually happening inside organizations right now.
What strikes me is not the questions themselves. It is the pattern underneath them.
Leaders are no longer asking whether AI matters. They are asking how to make it work when their people are overwhelmed, their budgets are fixed, and their boards want proof by quarter-end.
So here is what I have been hearing. And what we have been saying back.
Let’s dive in!
– Henrik
PS: We have the very last ticket left for Cohort 2 of AI Leader Advanced.
Will you join your non-technical peers from Harvard, Google, PepsiCo, and more to implement five AI assistants in under 10 hours over two weeks?
Apply now, and I'll see you on February 6!






