Identity In The World Of AI
With a deep focus on the future of work, identity, and how we thrive amid change, Tracy will share practical, research-backed perspectives on what it means to be human as AI transforms the way we live and work.
Dr. Tracy Brower, global best-selling author and Vice President of Workplace Insights at Steelcase, will lead our next Masterclass on Identity in the World of AI on October 9th at 4 pm London/ 5 pm Amsterdam / 8 am Pacific Time / 11 am Eastern Time.
As AI changes the way we live and work, what does this mean for who we are and who we want or need to become?
If you’ve been wondering:
- How is AI reshaping our sense of identity at work and beyond?
- What aspects of identity do we need to protect in a digital-first world?
- How can leaders foster creativity, curiosity, and connection even as routine tasks shift to machines?
- What role do proximity, trust, and human presence play in shaping who we are in hybrid and AI-powered environments?
- How can we create clarity and confidence while navigating this transformation?
This Masterclass is for you.
About The Speaker
Dr. Tracy Brower is a PhD sociologist studying happiness, work-life fulfillment and the future of work. She is the author of The Secrets to Happiness at Work and Bring Work to Life. Her new book, Crucial Connections, will be available March 2026. She is the vice president of workplace insights with Steelcase and a senior contributor to Forbes and Fast Company. Her work has been translated into 25 languages and her TEDx talk has been viewed 8.5 million times.
About This Session
In this interactive session, you’ll learn:
- Why identity is central to thriving in the age of AI.
- Practical ways to foster belonging, purpose, and contribution at work.
- How leaders can balance optimism with clarity when guiding teams through change.
- Tangible takeaways for creating proximity, protecting identity, and cultivating optimism as AI accelerates.